„The main objective of our association is to support its members economically and to ensure that products and services in and from Switzerland become more attractive compared to those sourced abroad. For a country like Switzerland, which hardly has any abundant raw materials, trustworthy brands are indispensable and central. The ability not to base success mainly on cheaper suppliers abroad is reflected in our Swiss values such as stability, security, independence and, above all, our own value creation through innovation, for example.“
– Swiss Union, Hünenberg